You’ve de-cluttered your home, slapped on a fresh coat of paint and now it’s time to breathe life into your empty property. One developing trend is virtual property staging.
This is opposed to authentic property staging, where a team of professional stylists decorate your home with seasonal furniture and furnishings.
Virtual staging uses image editing software to decorate your property by superimposing individual pictures of furnishings onto pre-existing photos of your home. As similar as the services seem, there are quite a lot of differences between the two.
What’s The Difference?
The main difference is obviously the tangible nature of professional property styling. While virtual staging maintains a good online presence, it’s a standard it can’t up-keep when it comes to physical walk throughs.
Questions start to arise, “Where’s all the furniture? Is this a fire-sale? Is there anything else I should be concerned about?” Property styling also works at hiding blemishes throughout the property that might catch the eye of potential buyers. Doubt leads to hesitation, hesitation means time wasted and time is money.
In relation to getting the asking price or above, it may be the deal breaker. If potential buyers had to travel a large distance to view the property, they may be so inclined to offer below the asking price. Strictly on the basis that the property doesn’t meet the standard it did online. You not only want to create the “wow” factor, but maintain it as well.
While virtual staging is a cheaper marketing option, the potential profit that could be lost in the sale price is massive. This is not to mention added extras such as initially having your empty property professionally photographed, plus added extras such as image enhancement, object removal and background alterations.